A luxury hotel’s website should reflect the exclusivity and sophistication of the experience it offers. However, many hotels fall into common design traps that can frustrate potential guests and drive them toward competitors. From slow load times to outdated aesthetics, these mistakes can cost luxury hotels valuable bookings. Here are some of the most frequent website design errors—and how to fix them.

In the ever-evolving world of web design, one approach has risen above fleeting trends to become a hallmark of sophistication: minimalism.